Eastgate Square shopping centre sits at the heart of Chester’s retail space, with consistent high footfall and a unique heritage.
With an upcoming high-profile flagship store launch, the centre team wanted to maximise visual energy across key elevations. The objective was to transform vacant frontage into purposeful, on-brand installations that supported upcoming launches and reinforced the centre’s premium positioning.
200,000 Sq. Foot Retail Space
48 Stores
Our Approach
With just a couple of weeks before the flagship store opening, the process from creative concept to fully-fitted installation needed to progress at pace - with full alignment between stakeholders.
Prior to any print or fitting works, all elevations were proposed to the centre team via visually accessible mock-ups and proposal documents - to ensure that the client were happy with the overall scheme.
Graphics were then developed for scale, movement and sightlines, delivering clarity from distance and impact at eye-level. The visual language balanced bold messaging with long-term versatility, allowing the installations to support both immediate campaigns and future openings.
Production was fully considered from day one.
Files were prepared for large-format output with glazing splits, mullions and install tolerances factored in. Close collaboration with print and fitting partners ensured a smooth transition from concept to application.
The Outcome
Across 7 retail units and approximately 195m² of glazing, the installation transformed transitional frontage into an engaging, multi-audience experience.
Using printed vinyl alone, interactive elements were introduced to encourage pause and participation from both younger visitors and adult shoppers. These moments were deliberately designed to create dwell time, photo opportunities and organic social media sharing for the centre.
Applied over 5 days with no disruption to trading, the scheme demonstrates how creatively resourceful, print-led solutions can generate impact without the need for structural intervention.
Vacant space became promotional space.
Frontage became content.
